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MIDO Trading Co.

Growth & Brand Recovery Discovery Form

We are using this form to better understand MIDO's current business situation, brand challenges, sales priorities, marketing needs, and digital presence. The answers will help us recommend the right solution, in the right order, according to urgency and business impact.

0/50 answered
1

Business Situation

1.What is the current overall business situation?(select one)
2.Which business vertical is the highest priority now?(select one)
3.Which vertical is currently performing best?(select one)
4.Which vertical has the biggest business problem now?(select one)
5.What is the main business objective for the next 12 months?(select one)
2

Reputation & Trust

1.What is the biggest trust issue in the market today?(select one)
2.How serious is the reputation challenge?(select one)
3.What should be communicated more clearly to rebuild trust?(select all that apply)
4.What type of proof would help rebuild trust faster?(select all that apply)
5.Is MIDO ready to communicate operational improvements publicly?(select one)
3

Sales & Lead Generation

1.What type of leads are most important now?(select all that apply)
2.Which service should lead generation focus on first?(select one)
3.What is the biggest sales challenge today?(select one)
4.How are leads currently received?(select all that apply)
5.What is the most needed sales support material?(select all that apply)
4

Digital Presence

1.How would you describe MIDO's current digital presence?(select one)
2.Which channel needs the most urgent improvement?(select one)
3.What should LinkedIn mainly be used for?(select one)
4.What should Instagram mainly be used for?(select one)
5.Does MIDO currently have enough photos and videos to use in marketing?(select one)
5

Website & Online Experience

1.What is the current website status?(select one)
2.What is the most important website objective?(select one)
3.Which website pages are most urgent?(select all that apply)
4.What should be available on the website?(select all that apply)
5.How important is SEO and Google visibility?(select one)
6

Brand & Marketing Materials

1.What is the current state of MIDO's brand identity?(select one)
2.Which marketing material is most urgent?(select all that apply)
3.How often do the portfolios need to be updated?(select one)
4.What is the main issue with current marketing materials?(select all that apply)
5.What format is most useful for the sales team?(select one)
7

Content & Communication

1.What content type should be prioritized?(select all that apply)
2.What tone should MIDO use in communication?(select all that apply)
3.What message should be repeated most?(select all that apply)
4.What content should be avoided?(select all that apply)
5.Who should approve content?(select one)
8

Operations & Client Communication

1.What is the biggest operational issue affecting marketing trust?(select one)
2.Is there a clear project communication process with clients?(select one)
3.What should be improved first?(select all that apply)
4.Can the marketing team use real project timelines and process steps in communication?(select one)
5.What operational improvement would most help rebuild trust?(select all that apply)
9

Automation & Internal Workflow

1.Which recurring task needs automation first?(select one)
2.How are leads currently tracked?(select one)
3.What workflow would help the team most?(select all that apply)
4.Who should receive new lead notifications?(select all that apply)
5.What report is most important monthly?(select one)
10

Priorities & Urgency

1.What should be solved first?(select one)
2.What is the most urgent deliverable?(select one)
3.What should happen in the first 30 days?(select all that apply)
4.What should happen in the first 90 days?(select all that apply)
5.What would make this project successful after 12 months?(select all that apply)

Final Section

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